Job Summary: We’re looking for a modern, full-stack Product Marketing Manager — someone equally comfortable crafting high-level positioning as they are jumping in to write copy, build decks, or run a launch. If you’re energized by turning ideas into assets, concepts into campaigns, and plans into revenue — this is your kind of role.
Key Responsibilities
1. Positioning & Messaging
- Define differentiated, business-outcome–driven positioning for enterprise products and solutions.
- Distill complex technology into simple, compelling stories that resonate with C-level, business and technical buyers alike.
- Maintain crisp, competitive messaging that evolves with the market and fuels every channel — web, social, sales, and events.
2. Hands-On Content & Artifact Creation
- Roll up your sleeves to create high-impact content: product sheets, launch decks, videos, case studies, and web copy.
- Partner with Design and Product to ensure storytelling is visually and emotionally powerful.
- Build assets that enable sellers to lead with value and win fast.
3. Product Launch & GTM Execution
- Lead go-to-market execution for new product releases and major features.
- Drive alignment across Product, Sales, and Growth teams to create integrated, measurable launch moments.
- Experiment with bold, creative GTM approaches that break through noise — from guerilla digital tactics to narrative-driven launch storytelling.
4. DemandGen & Sales Partnership
- Work hand-in-hand with Sales to ignite demand and accelerate deals.
- Co-create campaigns, ABM plays, and enablement materials that drive brand awareness and leads.
- Use modern tools and data-driven insights to test, measure, and scale what works.
5. Market Intelligence & Product Influence
- Act as the voice of the market — bring back insights on competitors, customers, and trends to shape roadmap and messaging.
- Partner with Product Management to ensure upcoming features align to customer needs and market momentum.
6. Event Strategy & Execution
- Support events with powerful messaging, content, and post-event amplification.
- Turn every event into a brand moment that sparks conversation and creates opportunities.
About the Role
We’re seeking a strategic and execution-focused Senior Product Marketing Manager to lead the end-to-end growth marketing strategy for our Enterprise segment. This high-impact role is perfect for a marketer who thrives at the intersection of storytelling, go-to-market strategy, and customer insight. You'll be responsible for translating complex cloud and AI-driven solutions into compelling value propositions for large enterprise buyers—across industries like financial services, healthcare, manufacturing, and tech. You will shape how we position our platform, engage with enterprise buyers and influencers, and drive growth within Fortune 1000 accounts.
Reports To: Chief Marketing Officer
Location: Preferably, Seattle Metro